One of the problems faced by many online video game companies Endrody explains are competitor game sites that are normally pariahs of the game industry because they steal content by wrapping ads around a browser window for a game that they don’t own and don’t host. “I’ve literally never talked to an advertiser” he says. However if Endrody’s online ad-sales agents can give him a better cost-per-thousand (CPM) rate (online advertising that is negotiated on the basis of impressions as opposed to click-through) that ad runs in place of the Google-provided one. ![]() ![]() All revenue for the company comes from ads - 80 per cent of which are provided by Google. Not that he’s ever talked to an advertiser. “Second Life is about 650000 unique visitors over a two-month period” Endrody told me during a demonstration.Įndrody “wears whatever hat I have to wear to get the game out the door” which means he acts as animator designer coder programmer and ad salesman. ![]() is the website from which Endrody and Kucy present their free-to-play online video games and they are getting 1.8 million unique visitors a month. One of Canada’s most successful video game developers is Vancouver’s Gene Endrody who with his wife Marnie Kucy runs Maid Marian Entertainment.
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